Ever felt like giving your bank manager more than a few angry words? Then raise your glass to Églatine Clément and Aurelién Camandone, who have just created a beer called ‘Slap a Banker’ in a not so light-hearted jibe at their bank for turning down their request for a loan.
The two young locals started their artisanal brewery, called La Débauche, in Angoulême just over a one year ago. Selling white, brown, black and other speciality beers – nine in total – it has been incredibly successful. Their turnover has more than doubled in the year, from 5000€ in the first few months to €14,000 now, and despite producing 350 hectolitres a year are struggling to keep up with demand. ‘If we could produce 50% more now, it would sell immediately,’ says Aurelién. Their clients are across France. ‘We’ve even had interest from Italy,’ says Églatine.
To be able to produce more, and grow the business, the pair requested a 100,000€ loan but have been repeatedly turned down by the bank. Reasons for the refusal have ranged from their youth to the fact that Aurelién rents his home. ‘But that has nothing to do with the business,’ they say.
To get round the problem with the bank the pair have turned to the idea of crowd-funding, launching a funding project called ‘Paie ta curve’ on the site ulule.com – ‘Slap a Banker’, label pictured above, is their great publicity stunt. So far they have raised almost €5000. Cheers!